IPA, The world food process exhibition enters the Middle East

To be held from 22 to 24 November 2010 in Abu Dhabi’s National Exhibition Centre, IPA Middle East 2010 will bring together professionals involved in food processing & packaging and services & equipment who seek domestic and international business with professionals in the food industry looking for innovative, high-performance equipment and machinery.

IPA, “a must-attend-event” for all processing technologies, was created in 1968. Held every two years in Paris, it attracts more than 18,000 visitors from 105 countries who come to meet over 600 exhibitors from 29 countries.

“The rapidly changing food marketplace means that there is a real need to expose the latest trends, innovations, and equipment”. “The Middle East is one of the most buoyant markets and we look forward to introducing the brand in the capital city, Abu Dhabi” says Bernard Becker, Chairman of Comexposium, the organisers of IPA.

Running alongside SIAL 2010 – the Middle Eastern Food Exhibition - IPA will be run by Turret Middle East. “We are pleased to partner with Comexposium to launch IPA Middle East which will take a new approach to marrying buyers and sellers in the region” says Richard Hease, Chairman of Turret Middle East.